Campaign for the Chelsea Chamber of Commerce NYC.
Minority-owned creative leadership delivering vibrant, community-driven branding for local business initiatives
Project Overview
As a minority-owned design studio, I led the All In Chelsea campaign to uplift and revitalize small businesses across the Chelsea neighborhood. Tasked with crafting a cohesive visual strategy, I served as the sole designer responsible for creating campaign assets that amplified local brand visibility and engagement.
Strategic Objectives
Developed and followed unified visual identity to support community
outreach and promotional efforts.
Designed adaptable collateral—including posters, social media graphics, and banners—that could be utilized across print and digital platforms.
Prioritized accessibility and cohesive branding to ensure inclusivity for all community members and stakeholders.
Delivered with Purpose
Collaborated closely with campaign organizers to ensure design alignment with project goals and budget constraints.
Delivered polished marketing-ready assets under tight timelines, demonstrating strong project management and client responsiveness.
All visual materials were easily scalable for future reuse, extending the campaign’s value beyond its initial run.
