Olympic-Themed Event Branding for Tahoe Dealership
As a minority-owned graphic design business, I developed a complete event branding package for a major dealership’s Olympic-themed celebration. The project required creating a unified visual identity across print, digital, and event materials while meeting tight deadlines and aligning with the dealership’s marketing goals. From logo integration and custom illustrations to large-scale signage and 3D-rendered concepts, I delivered designs that energized the event atmosphere and provided the client with reusable brand assets for future promotions.
The goal of the Tahoe dealership project was to create a dynamic, Olympic-themed dealer party with minimal creative restrictions.
Phase 1 focused on incorporating the dealer’s logo, the event name, and themed graphics to establish the party’s visual identity.
Phase 2 explored visual elements closely tied to the upcoming Paris Olympics. Using Illustrator’s 3D tools and custom illustrations, I developed a concept that aligned with the dealership’s aesthetic.
Phase 3 was when we worked with the client to choose the final design. After reviewing the options shown below, we agreed on the one that best captured the vision for the event.
Final Design
