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Logo and visual identity for JDM Mechanical Group, a small welding and design company.
The branding blends a local shop feel with bold, crisp typography to convey skill and professionalism.
It’s designed to help the business stand out and look contract-ready in competitive markets.

Logo and visual identity for JDM Mechanical Group

 

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Phase 1 began by exploring 11 different font options, creating mockups to demonstrate how each performed across various scales. Here, we’re showcasing 4 of those selections. Link to download visual style guidelines.

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Phase 2 we finalized the design using our initial font choice and created additional mockups to reinforce the decision.

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Phase 2.1 focused on refinement, incorporating the client’s request to add a welding spark to the typography. We began by developing a range of spark styles, then selected the final symbol and determined the optimal placement within the design. The logo with the red border was the final design.

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Phase 3 finalized the primary logo with a red spark paired with dark blue typography. To keep the decision-making process simple, we tested four shades of red before selecting the final hue. We then paired the logo with additional colors to demonstrate its versatility across various applications.

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Final Design: We finalized the typography, spark orientation, and color palette. To enhance the brand’s depth, the last element we introduced was a welder illustration.

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The brand work is still in progress as we move toward developing the website. Here are a few potential landing page designs we’re considering.

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Final Mockups: A collection of polished visuals showcasing the brand in real-world applications, providing a glimpse of how the design comes to life across different touchpoints.

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arielbarcia@gmail.com

917.860.9564

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