This portfolio showcases a collection of brand identity projects, highlighting the ability to create visually stunning and cohesive designs. Each project reflects a unique approach tailored to the client's vision, ensuring that every element resonates with the target audience and enhances brand recognition.
Lucid Flow
Bringing Lucid's signature luxury and spaciousness into a more accessible family SUV.
As Lucid expands beyond the Gravity, there is an opportunity to introduce a smaller vehicle that preserves the brand's core values of space, warmth, technology, and effortless luxury. Lucid Flow explores how intelligent packaging and human-centered design can deliver a premium family experience in a more compact footprint.
Lucid Gravity
Lucid Flow
Mission
The Challenge
How can Lucid create a smaller SUV without sacrificing the openness, comfort, and emotional warmth that define the Lucid brand?
​
Many compact SUVs prioritize efficiency at the expense of passenger comfort and interior experience. Lucid Flow rethinks the segment by maximizing interior volume, improving family usability, and maintaining a premium luxury experience through intelligent packaging.
Vision
Design Principles
​​
Warm Luxury
A welcoming design language focused on comfort rather than aggression.
​
Human-Centered Space
Maximized cabin volume and visibility through efficient proportions and packaging.
​
Effortless Simplicity
Clean surfaces and reduced visual complexity create a calm ownership experience.
​
Family First
Designed around daily family life, offering flexibility, comfort, and practicality.
